Bali & Beyond Travel Fair 2019 Journey to Sustainable Tourism - became the theme of BBTF 2019.


Bali, Indonesia - Sustainable tourism destinations have become a major component of the cultural and lifestyle journey of each tourist destination and are a motivation to travel today. Tourism activities related to sustainable tourism in various countries, are reasons for regional development, developing segments with great opportunities to meet market demand, attract new investments in increasing regional employment, and also provide other innovative approaches to the preservation of sustainable culture, heritage to be developed in tourist destinations. This 6th BBTF this year chose the theme for the Travel Fair not only to raise awareness nationally or regionally but also to participate in the global tourism movement.

Indonesian tourism is growing twice as fast as the global average. The growth of tourism in Indonesia is listed as one of the best in the world and is among the 20 fastest growing tourist destinations which means that the growth rate is equivalent to the global standards recorded last year. All efforts are choreographed by the Minister of Tourism in collaboration with stakeholders. Indonesia is becoming a global player by exposing natural wealth, culture, art, untouched and up-to-date traditions as shopping destinations and gastronomy throughout the country.

Based on this year's World Travel & Tourism Council (WTTC) research shows that: Travel & Tourism in Indonesia grew 7.8% in 2018 - double the global average of 3.9% and ahead of the broader Indonesian economy. This contributed 6.0% to Indonesia's GDP, valued at IDR 890,428 billion (USD $ 62.6 billion) when all direct, indirect and induced effects were considered.

Travel & Tourism supports 10.3% of all employment in Indonesia, or 13 million jobs, GDP contribution is projected to grow by 5.2% in 2019. One in three of all tourism jobs in the ten countries that make up Southeast Asia, is located in Indonesia. This makes Indonesia the third largest Travel & Tourism economy in Southeast Asia after Thailand and the Philippines. There was a tremendous increase in business spending last year, which now accounts for 30% of tourism expenditure in Indonesia compared to 70% of free time.

In total, international tourists spent almost IDR 221,000 billion (USD $ 15.5 billion) in Indonesia last year, accounting for 6.8% of total exports. The largest inbound international market is Singapore (15%); Malaysia (14%); China (13%); Australia (11%); and Japan (5%).

"BALI & BEYOND TRAVEL FAIR 2019 are proud to be a part of tourism growth in Indonesia and are recognized as the leading International Travel and Tourism Exhibition in Indonesia. We have chosen the theme "Journey to Sustainable Tourism" this year because we believe in the potential of Indonesia where Bali functions as a market place. "I Ketut Ardana, Chair of the BBTF shared his thoughts. This year BBTF 2019 presents 232 sellers and 303 buyers from 46 countries with estimated transactions reaching Rp 9.06 Trillion. BBTF 2019 will also host speakers who discuss opportunities, trends and industry insights and highlight the diversity of Indonesia's cultural heritage.

Known as the leading International Travel and Tourism Exhibition in Indonesia, BBTF where this event was initiated and organized by the Association of Indonesian Tours and Travel Agencies (ASITA) Bali, which until now has become a discussion, will become one of the most important Tourism exhibitions in Indonesia. BBTF 2019 is held at the leading and prestigious exhibition and convention center from June 26-28, 2019, precisely at the Bali Nusa Dua Convention Center (BNDCC) - located in a near beach area, surrounded by many five-star international hotels and resorts that can all be reached within on foot.

BBTF 2019 is sponsored by the Indonesian Tourism Development Corporation (ITDC), Garuda Wisnu Kencana (GWK), The Government of Denpasar Municipality, Bank of Indonesia, Bali Nusa Dua Convention Center (BNDCC), Nilamani hotels, Nusa Dua Beach Hotel & Spa Bali, Hotel Nikko Bali Benoa Beach, Infinity 8 Bali, The Crystal Luxury Bay Resort Bali, Starbuck Coffee, Movenpick Resort & Spa Jimbaran, Solusi Surya Dewata, SOS Medika, and supported by the Indonesian Ministry of Tourism.

Tourism is destined to become one of the backbones of the Indonesian economy. The change from the trend itself is a shift from a holiday destination to a balance between work and leisure - we respond positively to the growth of economic leisure in sustainable tourism. (Editorial)
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